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A case study on launching an Australian edu-tech startup.

Timeline
2 weeks, team of 4

My Role
User and Market Research, Product Strategy, Branding, Lead UX/UI designer, Prototyping, Client Presentation

Deliverables
Hi-fidelity website prototype, Branding and content guide, Final recommendations and research report.

Case Study Summary

At the end of this project, we

  1. Validated + designed the product / market offering and-
  2. Established an online presence for Captain 7 — an edu-tech startup aiming to bring Design Thinking education into classrooms.


A short project to solve indecisiveness when choosing what to eat 🤬

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Roo-ulette, your newest Deliveroo addition

Timeline
2 weeks sprint, team of 1

What I covered in this project
User Research, Task Analysis, Information Architecture, UX, UI, Wire-framing, User flow, Prototyping.

Final outcome
1x High fidelity prototype

Disclaimer: Neither I nor this project is affiliated with Deliveroo in any way. This is only a personal project, intending to use Deliveroo as a grounded example.

Prologue

As a full-time product designer, I help people solve their problems on a daily basis. Then a thought hit me, why not use these skillsets to solve one of my…


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A UX case study on designing a children book website with a focus on curation, description, and a virtual book-keeper.

Timeline
2 weeks, team of 4

My Role
User and Competitive Research, UX, UI, Branding, Motion Design, User flow, Task Analysis, Information Architecture, Prototyping, and Presentation

Deliverables
1x Website prototype, 1x Client Presentation

*We are not affiliated with Readings in any way, shape or form. This was a conceptual project done as part of further learning with General Assembly*

Case Study Summary 📦

We were approached by Readings, a Melbourne based bookstore, who are seeking to expand their online services with the focus on…


Mobile screens for the VITA app
Mobile screens for the VITA app

A UX case study on how to eat better by growing a plant.

2 weeks, group of 4

Customer research & insights, Product strategy, Ideation, Branding, UX and UI, Motion design

Project Overview

We were approached by a non-profit health organisation (VITA) to help people build better lives by reducing their risk of chronic disease through the development of a mobile app.

Focusing on prevention than treatment, VITA’s main proposition is using behaviour science to change people’s habits for a healthier lifestyle.The high level mission is to empower people to achieve a healthier, fuller life through sustainable lifestyle and diet choices.

Problem

Melvin Dinata

A Product / UX Designer based in Melbourne, Australia. I create things that live on the screens, in real life, or somewhere in between.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store